Communication

Syllabus tag: KCSE | Business Studies | Form 2 | Topic 10 Communication

Lesson objectives

By the end of this topic, you should be able to:

• Define communication and state its importance in business.
• Describe the communication process and the lines of communication.
• Describe the forms and means of communication with their merits and demerits.
• Explain the barriers to effective communication and how to overcome them.

Summary

Communication is the transmission of information, messages and ideas between people so that they are understood. Its process runs sender → message → medium → receiver → feedback, and feedback is what proves communication occurred. Its forms are oral, written, audio-visual and visual, and its barriers are physical, psychological, language-based and organisational.